Monday, August 24, 2020

Profile of Enheduanna, Priestess of Inanna

Profile of Enheduanna, Priestess of Inanna Enheduanna is the soonest creator and artist on the planet that history knows by name. Enheduanna (Enheduana) was the girl of the incomparable Mesopotamian lord, Sargon of Akkad. Her dad was Akkadian, a Semitic people. Her mom may have been Sumerian. Enheduanna was the delegated by her dad to be priestess of the sanctuary of Nanna, the Akkadian moon god, in the biggest city and focal point of her dads domain, the city of Ur. In this position, she would likewise have ventured out to different urban communities in the empire. She additionally obviously held some respectful power, motioned by the En in her name. Enheduanna helped her dad cement his political power and join the Sumerian city-states by consolidating the love of numerous neighborhood city goddesses into the love of the Sumerian goddess, Inanna, raising Inanna to a better situation over different gods. Enheduanna wroteâ three songs to Inanna which endure and which represent three very various topics of old strict confidence. In one, Inanna is a savage warrior goddess who vanquishes a mountain despite the fact that different divine beings will not support her. A second, thirty verses long, observes Inannas job in administering human advancement and directing the home and youngsters. In a third, Enheduanna approaches her own relationship with the goddess for help in recovering her situation as priestess of the sanctuary against a male usurper. The long content that recounts to the narrative of Inanna is accepted by a couple of researchers to be erroneously ascribed to Enheduanna however the accord is that it is hers. In any event 42, maybe upwards of 53, different psalms endure that are ascribed to Enheduanna, including three songs to the moon god, Nanna, and different sanctuaries, divine beings, and goddesses. Enduring cuneiform tablets with the songs are duplicates from around 500 years after Enheduanna lived, bearing witness to the endurance of the investigation of her sonnets in Sumer. No contemporary tablets endure. Since we dont know how the language was articulated, we can't concentrate a portion of the organization and style of her sonnets. The sonnets appear to have eight to twelve syllables for each line, and numerous lines end with vowel sounds. She likewise utilizes redundancy of sounds, words, and expressions. Her dad administered for a long time and named her to the high priestess position late in his reign. When he passed on and was prevailing by his child, she proceeded in that position. At the point when that sibling kicked the bucket and another succeeded him, she stayed in her incredible position. When her second decision sibling passed on, and Enheduannas nephew Naram-Sin dominated, she again proceeded in her position. She may have kept in touch with her long sonnets during his rule, as answers to parties that opposed him. (The name Enheduanna is additionally composed as Enheduana. The name Inanna is additionally composed as Inana.) Dates:â about 2300 BCE - assessed at 2350 or 2250 BCEOccupation: priestess of Nanna, artist, song writerAlso Known as: Enheduana, En-hedu-AnaPlaces: Sumer (Sumeria), City of Ur Family Father: King Sargon the Great (Sargon of Agade or Akkad, ~2334-2279 BCE) Enheduanna: Bibliography Betty De Shong Meador. Inanna, Lady of Largest Heart: Poems of the Sumerian High Priestess Enheduanna. 2001.Samuel N. Kramer, Diane Wolkstein. Inanna: Queen of Heaven and Earth. 1983.

Saturday, August 22, 2020

Sinclair Lewis Biography

Sinclair Lewis Biography Harry Sinclair Lewis was conceived on February 7, 1885, in Sauk Center, Minnesota, the most youthful of three young men. Sauk Center, a rural prairie town of 2,800, was home to predominantly Scandinavian families, and Lewis said he â€Å"attended the common government funded school, alongside numerous Madsens, Olesons, Nelsons, Hedins, Larsons,† a considerable lot of whom would turn into the models for characters in his books. Quick Facts: Sinclair Lewis Complete Name: Harry Sinclair LewisOccupation: NovelistBorn: February 7, 1885 in Sauk Center, MinnesotaDied: January 10, 1951 in Rome, ItalyEducation: Yale UniversityKey Accomplishments: Noble Prize in Literature (1930). Lewis was likewise granted the Pulitzer Prize (1926), however he declined it.Spouses: Grace Hegger (m. 1914-1925) and Dorothy Thompson (m. 1928-1942)Children: Wells (with Hegger) and Michael (with Thompson)Notable Quote: â€Å"It has not yet been recorded that any person has increased an exceptionally huge or perpetual happiness from contemplation upon the way that he is in an ideal situation than others.† Early Career Lewis enlisted at Yale Univesity in 1903 and before long got engaged with abstract life nearby, composing for the artistic audit and the college paper, just as filling in as low maintenance journalist the Associated Press and the neighborhood paper. He didn’t graduate until 1908, having taken a break to live in Upton Sinclair’s collective Helicon Home Colony in New Jersey and ventured out to Panama. For certain years after Yale, he floated across the nation and from occupation to work, filling in as a correspondent and editorial manager while likewise chipping away at short stories. By 1914, he was reliably observing his short fiction in well known magazines like the Saturday Evening Post, and started taking a shot at books. Somewhere in the range of 1914 and 1919, he distributed five books: Our Mr. Wrenn, The Trail of the Hawk, The Job, The Innocents, and Free Air. â€Å"All of them dead before the ink was dry,† he later said. Central avenue With his 6th novel, Main Street (1920), Lewis at long last discovered business and basic achievement. Reproducing the Sauk Center of his childhood as Gopher Prairie, his burning parody of the intolerant insularity of unassuming community life was a hit with perusers, selling 180,000 duplicates in its first year alone. Lewis delighted in the debate encompassing the book. â€Å"One of the most cherished American legends had been that every single American town were unconventionally honorable and cheerful, and here an American assaulted that myth,† he wrote in 1930. â€Å"Scandalous.† Central avenue was at first picked for the 1921 Pulitzer Prize in fiction, yet the Board of Trustees overruled the adjudicators in light of the fact that the novel didn’t â€Å"present the healthy environment of American life† directed fair and square. Lewis didn’t pardon the slight, and when he was granted the Pulitzer in 1926 for Arrowsmith, he declined it. Nobel Prize Lewis lined up Main Street with books like Babbitt (1922), Arrowsmith (1925), Mantrap (1926), Elmer Gantry (1927), The Man Who Knew Coolidge (1928), and Dodsworth (1929). In 1930, he turned into the main American granted the Nobel Prize in Literature for his incredible and realistic specialty of depiction and his capacity to make, with mind and silliness, new kinds of characters.† In his self-portraying proclamation to the Nobel board of trustees, Lewis noted he had ventured to the far corners of the planet, yet â€Å"my genuine voyaging [sic] has been sitting in Pullman smoking vehicles, in a Minnesota town, on a Vermont ranch, in a lodging in Kansas City or Savannah, tuning in to the typical day by day automaton of what are to me the most intriguing and extraordinary individuals on the planet the Average Citizens of the United States, with their invitingness to outsiders and their harsh prodding, their energy for material progression and their bashful vision, their enthusiasm for all the world and their pretentious provincialism-the mind boggling complexities which an American author is special to portray.† Individual Life Lewis wedded twice, first to Vogue editorial manager Grace Hegger (from 1914-1925) and afterward to columnist Dorothy Thompson (from 1928 to 1942). Every marriage brought about one child, Wells (brought into the world 1917) and Michael (brought into the world 1930). Wells Lewis was executed in battle in October 1944, at the tallness of World War II. Last Years As a creator, Lewis was amazingly productive, writing 23 books among 1914 and his demise in 1951. He likewise created more than 70 short stories, a bunch of plays, and at any rate one screenplay. Twenty of his books were adjusted into motion pictures. By the late 1930s, long stretches of liquor addiction and misery were disintegrating both the nature of his work and his own connections. His union with Dorothy Thompson flopped to some extent since he felt her expert achievement made him look little by correlation, and he was progressively desirous that different authors were turning out to be scholarly legends while his assortment of work was falling into relative lack of definition. His heart debilitated by overwhelming drinking, Lewis kicked the bucket in Rome on January 10, 1951. His incinerated remains were come back to Sauk Center, where he was covered in the family plot. In the days after his demise, Dorothy Thompson composed a broadly coordinated tribute for her previous spouse. â€Å"He hurt a considerable number individuals very much,† she watched. â€Å"For there were extraordinary damages in himself, which he in some cases took out on others. However, in the 24 hours since his passing, I have seen a portion of those he hurt generally broke up in tears. Something has gone-something reckless, indecent, incredible, and high. The scene is duller.†Ã¢ â Sources Hutchisson, J. M. (1997). The ascent of Sinclair Lewis, 1920-1930. College Park, Pa: Pennsylvania State University Press.Lingeman, R. R. (2005). Sinclair Lewis: Rebel from Main Street. St. Paul, Minn: Borealis BooksSchorer, M. (1961). Sinclair Lewis: An American life. New York: McGraw-Hill.

Saturday, July 18, 2020

APA Format Table of Contents

APA Format Table of Contents October 21, 2019 APA format does not require a table of contents, but there are cases where you may need to include one. For example, your instructor may specify that your paper must be submitted with a table of contents. A table of contents can be particularly helpful in cases where your paper is lengthy or covers a lot of material, such as a thesis paper or dissertation. Research papers, in particular, may benefit from the addition of a table of contents. APA format is the official publication style of the American Psychological Association. APA format is used in psychology courses as well as other social science classes including those in social science, behavioral sciences, and education. General Guidelines The table of contents serves as a basic roadmap of your paper. It should list all of the major headings and subheadings within the body of your paper. For a standard psychology paper, it might include listings for the introduction, method, results, and discussion sections of your paper. While the APA may not specify guidelines for a table of contents, you should also use basic APA format for page formatting: Use one-inch margins on all sidesUse 12-point Times New Roman fontDouble-space Since APA does not require a table of contents, you should always refer to your instructor’s guidelines when deciding whether or not to include one. It is also important to note that the 7th edition of the Publication Manual of the American Psychological Association was published in October of 2020, a decade after the release of the previous edition. The 7th edition includes updated guidelines on many topics. Ask your instructor which version of the style manual you should adhere to when writing your paper until the latest version has been fully adopted. Also note, while the previous edition of the style manual required a running head on each page of a paper, the 7th edition has eliminated that requirement on student papers unless your instructor specifies to include it. Always ask first. Sections If you are using a standard APA paper format, your table of contents should include the following sections: IntroductionMethodResultsDiscussionReferences However, the sections of your paper may be different depending on the type of paper you are writing. While the above format may work well for a standard lab report or experimental paper, your table of contents will look much different if you are writing something such as a critique, essay, research paper, or case study. How to Write a Psychology Research Paper Location The exact order of your paper depends largely on the type of paper you are writing. In general, your paper should be presented in the following order: Title PageTable of ContentsAbstractMain Body of PaperReferencesAppendix Table of Contents Format Because there is no standard format for a table of contents in APA style, you should always defer to the provided guidelines for your assignment. If your instructor does not have a preferred format, consider using the following: Title the page “Table of Contents” and center the title at the top of the page.Use an outline format for the different sections of your paper. For the main headings, use Roman numerals. Follow by using Arabic numerals to list any sub-level headings. If you have lower-level headings, list them using lower-case letters.  All main headings should be flush-left.Sub-headings should be indented five spaces.  All entries should use title case.Identity the page number where each heading and subheading begin flush-right. Include dot leaders between the headings and the page number to improve readability. Tips While you might not think that following APA format is important, it is one of those areas where students can lose points for making small errors. It pays to spend a little extra time and attention making sure that your paper is formatted in proper APA style. If you need help, you can get assistance from your schools writing lab.Getting your own copy of the latest edition of the APA publication manual can be very helpful. Always refer to any instructions or guidelines that were provided by your course instructor. For those writing a paper to submit for publication, check with the publisher for any specific formatting requirements that they may have. Basic Rules for Writing in APA Format

Thursday, May 21, 2020

Essay on Project Management Trends The DMM Model - 834 Words

RESEARCH PROJECT MANAGEMENT TRENDS: THE DMM MODEL by Olivia Romero Sà ¡nchez Jones International University February 8, 2012 Survey of Project Management Trends As an IT and Business Process Consultant, my clients hire me to help them implement different types of projects according to their needs. Some of these projects may be developing and implementing new systems, which are long-term projects, costly and critical for the organization. As a project manager, I am responsible for delivery of the assigned project on schedule; we accomplish this using different project management and software development methodologies. Searching about new project management trends to improve my work, I looked at an†¦show more content†¦Note. From Flynn, D, Pan, G, Keil, M and Mà ¤hring M. (2009). De-escalating IT Projects: The DMM Model. Communications of the ACM, vol. 52, no 10. doi: 10.1145/1562764.1562797. In my line of work as a consultant, is a requirement to be an expert in project management, but sometimes the client is the one who doesn’t have the discipline to change a project plan. They may not know how to follow a specific methodology or use project management tools. In that case, we have to teach them the project management techniques or specification at the same time we are executing the new project. I found the DMM Model useful because we can use these 5 levels of maturity to explain the client where they stand and all the things they have to do to start an IT project. For example, they may need to implement a Project Management Office, a Quality Assurance Team or a Change Management Team that helps organizations minimize project risk and failures. The authors considered that not all the organizations are ready to attaining high levels on the DMM Model (Flynn, Pan, Keil and Mà ¤hring, 2009); they explained that this depends on the nature of the organization, the frequency and critically of complex IT projects, and the skill base of its managers. I personally agree with them, for example if a client hires me to develop and implement a small system like a Help Desk for the service customer process andShow MoreRelatedMarketing Management 14th Edition Test Bank Kotler Test Bank173911 Words   |  696 PagesMarketing Management, 14e (Kotler/Keller) Chapter 1 Defining Marketing for the 21st Century 1) Which of the following statements about marketing is true? A) It is of little importance when products are standardized. B) It can help create jobs in the economy by increasing demand for goods and services. C) It helps to build a loyal customer base but has no impact on a firms intangible assets. D) It is more important for bigger organizations than smaller ones. E) It is seldom used by nonprofit

Wednesday, May 6, 2020

comparing relevant theories principles and models of...

Comparing relevant theories, principles and models of reflective practice In this evaluation I will analyse and compare relevant theories, principles and models of reflective practice and explain how they relate to my practice and development. Reflective practice is an evolving concept. In the 1930s, John Dewey defined reflective thought as: ‘Active, persistent, and careful consideration of any belief or supposed form of knowledge in the light of the grounds that support it and the further conclusions to which it tends.’ He set out five phases or aspects through which we can see a process of reflection. However using phrases such as phase and stage does give a sense of sequence, a set method and there seems to be no room for†¦show more content†¦This goes against the idea of reflection as a continual process, a way of life, and there was criticism of Boud et al from Cinnamond and Zimpher (1990) when they argued that: ‘They (Boud et al) constrain reflection by turning it into a mental activity that excludes both the behavioural element and dialogue with others involved in the situation.’ More and more I find myself reflecting as I’m teaching and adapting my teaching as the session progresses to meet the needs of individuals who have brought their own view to the session and presented me with an additional way of looking at the subject matter or prompted me to use an example which I had previously dismissed or forgotten about. The work of Kolb (1984) has been influential for the majority of educators as he approaches reflection in a cyclical way as one that is ongoing and constantly striving for improvement (see Diagram below). This to me is a practical and usable model of reflection that can be applied to many aspects of our life experiences not solely education. An example of how I have worked in this cyclical way and developed my ICT skills is my use of power point presentation within sessions. I began teaching using pre-prepared power points that did add to my sessions but could still be quite dry at times. By researching ways in which to improve on this I have progressed to adding animation, DVDShow MoreRelatedIntroduction. Ruth Ann Is A Veteran Pre-Algebra Teacher1457 Words   |  6 Pageschallenges, reflective assessment of the instructional intervention, anticipated outcomes, and the evaluation will be discussed in this case analysis. 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Marketing and Market Research Free Essays

Faculty of Academic StudiesSchool of Business and Professional BTEC Level 3 in Business – 90 Credit Diploma (QCF) Unit 3 Introduction to Marketing Assignment 1 Scenario You work for a professional organisation for marketers. One of the activities that the organisation undertakes is to evaluate the marketing activities of different companies and produce a list of ‘A’-classed marketers. You are asked to carry out research into two possible contenders for inclusion on the list. We will write a custom essay sample on Marketing and Market Research or any similar topic only for you Order Now You need to complete the following tasks as part of your research project. Task 1 Describe how marketing techniques such as branding and relationshipmarketing are used to market products in two organisations. You need to choose one product or service from each organisation to undertake the task. (P1) 2Compare, discussing the similarities and differences, the marketing techniques described in Task 1 used for the product or service chosen in each organisation. (M1) 3Evaluate the effectiveness of the use of techniques in marketing products or services in one of your selected organisations. You need to judge the effectiveness by weighing up the pros and cons of the techniques used. D1) 4Describe the constraints and limitations under which marketers operate, making use of examples to explain your points. (P2) Task 2 Choose one of your selected organisations and investigate its use of market research. You need to complete the following tasks as part of the continuation of your research pr oject. 1. Describe how your selected organisation or any other organisation uses market research to contribute to its development plans. (P3) 2. Explain the limitations of the market research used to contribute to the development of your selected organisation’s marketing plans. (M2) 3. Make three justified recommendations for improving the validity of the marketing research used to contribute to the development of your selected organisation’s marketing plans. (D2) 4. The results of a questionnaire given to 200 customers of a local fresh sandwich bar to find out about the current range of sandwiches on offer and the standard of service included findings that: †¢ 75% want more children’s sandwiches †¢ 82% want the shop to open longer †¢ 65% said that the staff were unfriendly †¢ 50% said that the contents of the sandwiches should be fresher †¢ 80% said they would prefer more wraps. Use the results of this market research to produce part of the marketing plan in terms of objectives to be set. (P4) Task 3 Explain how and why groups of customers are targeted for selected products. Select six different groups for products or services of your choice for example, Saga holidays for the over 50s. At least two of your choices must be from the Business-to-business market; remainder can be from the consumer market. Describe the customer profile for each of the six target groups and then explain how and why these groups are targeted. (P5) Task 4 Choose one of your selected organisations and investigate its use of market research. You need to complete the following tasks as part of the continuation of your research project. 1. Develop a coherent marketing mix for a new product or service. (P6) 2. Develop a coherent marketing mix that is targeted at a defined group of potential customers. (M3) Grading tips: Pass Grade P1 – Make sure you understand the various techniques that are listed in the content section of the specification. Try to find out if the companies you choose use any of these techniques. P2 – Try to find examples of where these laws have been contravened (broken to any degree). Useful websites are those belonging to Trading Standards and the Advertising Standards Authority. P3 – Remember that market research covers a wide area and you can include everything the business does to collect information about its marketplace. P4 – You need to demonstrate that you can apply the results of market research to marketing plans. The statistics are telling certain information that could result in objectives being formulated. P5 -Make sure that you understand the main bases for segmentation. The better a business can describe its target market, the better chance there will be of success. P6 – Make sure you understand what the elements are of the marketing mix, and how these can be altered to service the targeted market. Merit Grade M1 – For this task you need to find out the similarities and differences that exist between these techniques and discuss these in relation to the two products. Try to stay focused on answering the question and do not end up writing all you know about the techniques. M2 -You need to understand that the various laws and codes of practice are there predominantly for the protection of the consumer. Try to imagine what it would be like if there were no laws to protect the consumer – this may make it easier for you to answer the task. M3 – Look at the marketing mixes of various products. You may like to research this on the Internet and see how some successful products are managed in terms of their marketing mixes. This research should help you in developing a marketing mix for a selected product. Distinction Grade D1 -Evaluation is about considering in detail the advantages and disadvantages of something, and coming to conclusions as a result of this analysis. All the techniques can be criticised concerning their usefulness. Find out what these are and then make judgements about the effectiveness of the techniques used. D2 -You need to know that it is important to try to make your market research as valid as possible. This could mean making the sample of sufficient size or making sure that questionnaire answers are not ambiguous, as that could lead to misleading results. How to cite Marketing and Market Research, Essays

Sunday, April 26, 2020

Mcdonalds Tnc Essay Example

Mcdonalds Tnc Essay McDonalds the 90th largest economy in the world feeds about 1 percent of the world’s population a day. That’s 68 million people! It hires more than 1 million workers in the US per year and is the world’s largest toy distributer. McDonalds also created the Ronald McDonald House charity, which houses more than 6000 families a year in Australia alone. However, this Illinois-based company is undeniably threatening the ‘global village’. It is doing so in a lot of ways, including the damage it inflicts to the environment, its exploitation of foreign and domestic labour and its negative impacts on traditional cultures.In this seminar, I will be analysing different pictures that support my argument that McDonalds is directly destroying the global village. I think that through the impacts it has upon the environment in which we live, McDonalds is directly destroying the global village. As a large company, McDonalds needs a lot of resources to fuel its growt h. For example, Americans alone consume over 1 billion pounds of beef at McDonalds every year. A cow produces 250 ml of methane per day on average. Think of how much methane is created by the cows needed to produce 1 billion pounds of beef!McDonalds has also been accused by Greenpeace of feeding its chickens with soybeans grown on farms in the Amazon rainforest. These soybean farms are cleared illegally, leading to mass deforestation in the Amazon. By doing this, McDonalds not only encourages illegal traders in the Amazon, but also sends a worldwide message that deforestation is a viable option that can lead to contracts selling produce to McDonalds. Encouraging excessive methane production and deforestation are just a few of the ways in which McDonalds helps to destroy the environment.McDonalds also negatively affects the global village by exploiting members of the workforce. This is done through the misuse of domestic and foreign labour. McDonalds has always been the target of acc usations that they exploit teenage labour, paying them wages that are too low to be readily lived upon. These reduced rates can be seen in this table. But most recently McDonalds has tried to tackle these accusations head on by releasing an example budget for someone who works for the company. From the start this budget was flawed, as you can see here, the employee would have to work two jobs to survive.This fact shows that an employee could not be sustained on a McDonalds wage. Secondly, McDonalds cited that health cover costs $20. This is not the case, for that amount you would be likely only to get say, ambulance cover. Thirdly, try spending only $25 a day on just food, let alone drinks, clothes and other necessities. This budget on its own, is certain evidence that you would not be able to live on a McDonald’s wage. In extreme cases some people have had to choose between paying bills and eating food. This exploitation of cheap labour is another reason why I think McDonald s is contributing to a diminished global village.McDonalds is also destroying the global village by abolishing various cultures from around the world. As seen in the picture here, McDonalds is intervening with traditional culture, replacing traditional pastimes, like food-preparation and consumption, with an internationalised product. Often in these traditional cultures, things like food can be tied up with rituals, so food is linked to their cultural heritage. By replacing traditional foods with an anonymous, generic product you’re robbing people of the chance to pass on their cultural stories through food.However some people in other parts of the world have realised that this tragic loss of culture is occurring. For example, the people of a small town east of Melbourne called Tecoma has recently protested against there being a McDonalds built in the town. 80 000 people thus far have signed a petition demanding that a McDonalds franchise not be installed in their town. The f act that the company destroys culture and that people are realising it is another reason that McDonalds is destroying the global village.In conclusion, I think that McDonalds is directly destroying the global village because of its environmental impacts, its exploitation of the workforce, and its negative impacts on human culture and health. I have used different images and evidence to support my argument. I will leave with a quote by Ken Robinson, an internationally recognized leader in the development of innovation and human resources, â€Å"We have sold ourselves into a fast food model of education, and its impoverishing our spirit and our energies as much as fast food is depleting our physical bodies. Page 5 * McDonalds Corporation global headquarters are run at Oak Brook, in Illinois USA * Each main country however, has its own headquarters that run its own business’ http://www. businessinsider. com. au/office-tour-mcdonalds-hq-2012-12? op=1#now-l ets-go-down-the-supply -chain-37 * McDonald’s main function is to serve fast food to people. * Australia’s Head office is at 21-29 Central Ave, Thornleigh, NSW Page 6 * They sell food that has many negative impacts on the body, therefore making people overweight and that can lead to health issues http://userwww. ervice. emory. edu/~eakharu/Negative%20Effects%20of%20McDonalds. htm * The exploitation of foreign and domestic labour, some are not payed for overtime and others have to work harder and faster with low pay because of the franchise being understaffed * The impacts that McDonalds has on the environment include, the methane that the cattle produce is destroying the environment, the chopping of rainforests to make more room for the cattle to graze on, and the mass amounts of pollution that it takes to make the burgers. ttp://ethicalfootprint. wordpress. com/2010/05/14/unethical-companies-mcdonald%E2%80%99s/ * The farmers that produce the food that we eat are also grossly underpaid consi dering the cost of running a farm that has to pay workers to be there http://www. businessinsider. com. au/19-facts-about-mcdonalds-that-will-blow-your-mind-2012-4? op=1#americans-alone-consume-one-billion-pounds-of-beef-at-mcdonalds-in-a-yearfive-and-a-half-million-head-of-cattle-18 Page 8 The McDonaldization of Society is a book or theory on how cultures now possess characteristics of fast food restaurants, it is by George Ritzer in 1998 * The workers are affected economically and socially because of the low pay and high work hours * The environment is affected because of the pollution and the cutting down of rainforests and that causes ‘global warming’ * In Australia you can live on a McDonalds wage however it would be quite basic. However in the US, some people have to make a decision to either pay the bills or eat. http://www. lifehacker. om. au/2013/07/can-you-live-on-a-mcdonalds-wage-in-australia/ http://www. forbes. com/sites/clareoconnor/2013/07/22/i-have-to-ch oose-between- food-and-rent-meet-the-mcdonalds-workers-fighting-for-fair-wages/ * McDonalds has released a budget for people in the US yet it just confirms how low the wages are. * McDonalds also supports many local sporting clubs and has set up Ronald McDonald House, which houses sick children * McDonalds helps the economy as well, creating nearly 500,000 jobs in the US and has paid over $230 million in taxes http://userwww. ervice. emory. edu/~eakharu/Positive%20Effects%20of%20McDonalds. htm http://mctnc. blogspot. com. au/p/positives-and-negatives. html * About 250 families will sleep in a Ronald McDonald house each night, helping more than 6000 families each year. This is in Australia alone. http://www. rmhc. org. au/whatwedo/houses Page 9 Page 10 http://www. spotsdaily. com/wp-content/uploads/2013/04/McDonalds_Permissibility_Tomato_ibelieveinadv-412582. jpg a) This advertisement tries to sell the idea that McDonalds has the freshest products just like home Page 11 1. There are two tomato crates and one is asking â€Å"Can’t tell the difference between your tomatoes and ours? † and the other one says â€Å"Don’t worry there isn’t one† * To sell the idea that McDonalds has the freshest and the best quality of products * Asking a question, using similarities of their products with the viewer’s same products * That McDonalds is as fresh as home 2. * The target audience is people who buy tomatoes and uses them to cook different things * It uses the writing down the bottom to persuade the viewer that all they do to these tomatoes is wash, slice and serve them.In doing so it’s trying to counteract the fear that by eating fast food you’re eating processed, artificial product. 3. * That they are very smart when trying to advertise their products to their customers * They also like to tackle the criticism that they get head on and use advertising to help prove they do not put preservatives and other additives in their products Page 12 http://asiapacific. anu. edu. au/newmandala/2006/07/19/on-the-front-line-of-globalisation/ a) This image demonstrates the social impact that McDonalds is having on cultures from around the globe Page 13 ) Originally the image would have been a woman carrying something on her head in a traditional manner, however it has been photo-shopped to make it look like she is carrying a McDonald’s burger on her head and a coke in her hand. c) This tells the viewer that ‘McDonaldization’ is really happening to cultures from around the world. d) Through the stereotypical picture of a woman with something on her head e) That McDonalds is taking over the world. f) It connects by using a very stereotypical image. This image has been doctored to show the effects of McDonalds on culture. ) That McDonalds is superseding traditional culture, replacing traditional pastimes (for example food) with internationalised product. Often in these traditional cultures things like food involve ceremony, so food is a gateway to cultural heritage. By replacing traditional foods with an anonymous, generic product you’re robbing people of the chance to transmit their cultural stories through food. Page 14 * One small town in Victoria, Tecoma, is protesting against their being a McDonalds built in their town * They have created a protest group called Burger Off! MP, James Merlino, is an enormous supporter of the cause * Over 80,000 people have signed the petition, just 60,000 more to go * This shows that even one small town of 2085 people can do a lot to these super companies http://www. burgeroff. org/ * PETA also opposes McDonalds, saying how cruel its suppliers slaughter their chickens http://b-i. forbesimg. com/laurashin/files/2013/07/Screen-Shot-2013-07-18-at-4. 57. 59-PM. png Graphs 1 http://www. admc. hct. ac. ae/hd1/english/graphs/bar_bigmac. htm 2 http://whatjapanthinks. com/2007/10/03/most-japanese-choose-mcdonalds-prefer-mos-burger/ This photo shows the effects of globalisation can have on one business in the world http://www. indexmundi. com/blog/wp-content/uploads/2013/02/macdonalds-worldwide. png 1940 Dick ;amp; Mac McDonald open McDonald’s Bar-B-Que. The restaurant holds it’s grand opening in San Bernardino, CA. McDonald’s Bar-B-Que was located at the intersection of 14th ;amp; East streets, where it still resides today. 1948 Dick and Mac shut down their restaurant for renovations, re-inventing it with a much-simplified menu that containing only nine items. The staple of the menu is the 15 cent hamburger.For 5 cents, you could get bottomless orange juice to go with it. 1949 McDonald’s introduces it’s famous french fries into the mix, adding them to the menu in 1949, along with the first triple-thick milkshakes. 1954 Ray Kroc visits McDonalds, and becomes the restaurant’s official franchising agent—a job that would make later him a famous millionaire. 1955 McD onald’s opens it’s second location in Des Plaines, Illinois. Ray Kroc was instrumental in getting them established. The restaurant’s second location made $366. 12 in sales on opening day.More than 700 additional franchise locations would open over the course of the decade that followed. 1963 In 1963, 23 years after opening their very first restaurant, the brothers opened McDonald’s 500th location in Toledo, Ohio. 1965 In 1965, McDonald’s officially became a publicly owned corporation, selling it’s first public stock shares at $22. 50 apiece. The initial stock offering took place on the restaurant’s 10th anniversary. 1967 With the opening of McDonald’s first locations in Canada and Puerto Rico, McDonalds became an international chain.This trend would continue throughout the restaurant’s future, eventually resulting in McDonald’s locations in 118 different countries. 1968 The famous Big Mac hamburger is introduced. 1975 McDonald’s decides to expand from lunch into breakfast, and begins the morning meal with the launch of it’s famous Egg McMuffin sandwiches. The Egg McMuffin was invented by a McDonald’s location owner by the name of Herb Peterson, from Santa Barbara, California. 1980 McDonald’s celebrates it’s 25th anniversary. 1987